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Results Oriented Marketing Article

ROM = Results Oriented Marketing

Is your direct mail program working? We didn't think so!  The qualified leads that traditional direct mail campaigns capture continues to decline while the results from online and interactive marketing are on the rise.  Successful marketing incorporates an interactive component that is focused, measureable and trackable.  Enter Big Think.

How well can you track your audience? What are people saying about your products and services?

Conversations about brands are being had online whether you monitor them or not. Now more than ever tools can be harnessed and strategies can be implemented to track everything that social networks revolve around. The future of marketing is about tracking the where, when and what people buy and are interested in.


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